Before you start planting your flag on uncharted territory (a.k.a venture into a new market), you’ll need to align resources, do calculations, and most importantly, understand the lay of the land. This can be difficult for organizations that may not have the necessary in-house expertise to carry it out effectively.
We’ve helped many startups and SMEs in the region navigate difficult territories, and we’re more than happy to share our knowledge, experiences, and experiments through this blog – so that you can take the guesswork out of your ventures. This is our purpose for The Molecule Lab.
As we always say, “we may not always be able to tell you how to succeed, but we can always tell you how not to fail”.
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